PRODUCT VIDEO
STOCKHOLM
From the initial concept to the final delivery, creatively directed every stage of creative production. Starting with developing a comprehensive visual framework: crafting moodboards, storyboards, and detailed briefs, to sourcing photographer and videographer, video production, and leading post production, i.e color grading, video editing, sound design to bring the vision to life.
The concept was rooted in the essence of the product — a highly technical, concentrated, high-performance hair treatment. The visuals were crafted to reflect precision and innovation. Lab-like elements, dynamic speed ramps, and clinical lighting, capturing the meticulous evolution from molecule to final product. Every shot emphasized precision, quality and care, reflecting the rigor and refinement behind the product's development.
