HAIRSTYLING ICONS
STOCKHOLM
The 'Hairstyling 90s Icons' concept was designed in celebration of the brand’s 20th anniversary. The connection to the 90s icons runs deep within SACHAJUAN’s heritage, as Founder and Creative Director Sacha Mitic, drew significant inspiration from the supermodels and photographers of the time. The anniversary theme, "Restoring Beauty," celebrates the timelessness of classic elegance and modern women.
To support this theme, the concept of 'Hairstyling 90s Icons' embrace 90s-inspired looks, by re-creating iconic hairstyles of 90s supermodels Linda Evangelista, Christy Turlington, Kate Moss, and Cindy Crawford. Blending user-generated content frameworks with SACHAJUAN's high production quality in visuals, sound, and lighting, generating content that not only honored the brand’s heritage but also met the needs and interests of today’s consumers.
Lead strategic direction and project management across all areas of video production, including DoP, creative direction, concept development, team and model casting, styling, and executing first round of post-production elements like video editing, and color grading.
