HAIRSTYLING
LONDON
To elevate SACHAJUAN’s social media presence on TikTok in 2024, we developed a targeted content strategy designed for consistent, high-quality output. This strategy focused on creating adaptable TikTok content that aligns with the platform’s framework while staying true to the brand’s identity. Our approach involved producing trendy hair-styling tutorials within a premium aesthetic, blending the engaging feel of user-generated content with brand-aligned standards in visuals, sound, and lighting. The result is content that both reflects SACHAJUAN's values and resonates with its audience’s needs.
The content was distributed on TikTok and Instagram organically, and throughout paid media across social media platforms. The content generated 8.000% following increase and was a consistent top performed ad campaign with highest CTA, watch time and engagement.
Lead strategic direction and project management across all areas of video production, including creative direction, concept development, team and model casting, DoP direction, and overseeing and executing post-production elements like video editing, sound, copywriting, and special effects. Managed content distribution and publication to ensure successful execution.
