Original mini-series highlighting the essence of personal expression, creative freedom, and individuality. Inspired by the brand’s values and heritage, each episode captures perspectives on authentic self-expression, a fundamental drive in beauty and life as a whole. Through the journeys of four creative talents from diverse cultural spheres, this series reveals the beauty and power of pure passion in all its forms. Captured in London and Paris, spring 2023.

Full project management, from pre to post, concept, screenwriting and planning to film directing, production, and sound- colour- and video editing, by Mathilda Ljungberg, founder of Wême Studio.

The series plays out in four different episode, each presenting one profile. Every episode release was introduced by a trailer (showcased below). As the first trailer was released, the series made a powerful impact, achieving a 700% organic boost in reach and engagement across social media. Selection of endorsement: "Can I watch this on Netflix?", "What a haircare brand coming with this content? Slow claaap. Nicely done.", "Love the concept behind this!", "Genius", "Cant wait to see the full episode!!!", "Great interview. Very relatable!".

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HAIRSTYLING

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DIGITAL SHOWS

DOCUMENTARY MINI-SERIES

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PRODUCT VIDEO