Independent Creative Consultancy
Strategy for brands that have outgrown guesswork.
I help ambitious B2C brands get clearer about who they are, how they show up and how their teams create better work.
Brand Strategy / Social Media / Creative Direction
Clarity creates better creative. Better creative creates better brands.
The gap between a great brand and a great digital presence isn't ambition. It's translation. You know your product. You know your customers. You know what you want the brand to become. But translating that vision into what your customers actually see, feel and experience every day is where things get complicated.
That's where strategy, creative direction and the right systems come together. Wême turn the vision into something your team can actually build.
Mathilda Ljungberg
Senior creative strategist with nearly a decade across fashion, beauty and e-commerce, including three years leading global creative at SACHAJUAN across 30+ markets.
Within 3 months at SACHAJUAN, I secured CEO buy-in for a new D2C creative strategy and led a global rebrand across creative direction, visual identity, brand guidelines, content systems, social media and multi-market implementation across UK, EMEA, US, and Asia.
Since 2016, I've partner with global brand leaders. Creating social media strategies, content and concepts with integrated advisory.
Today, I help ambitious B2C brands get clearer about who they are, how they show up and how their teams create better work.
SACHAJUAN Experience
Product Photography & Editorial Content
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Live Show Production & Event Experience
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Original Brand Mini-documentary Series
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What I Help You Build
01 — Brand Strategy
Positioning, creative direction, messaging and the strategic foundations that make the brand easier to recognise, communicate and grow.
02 — Social Strategy
A clear social ecosystem built around your brand, your audience and your commercial goals. Content pillars, creative frameworks, planning and channel strategy.
03 — Creative Direction
Turning strategy into a distinctive visual world. Campaign concepts, creative briefs, moodboards, shoots, content and production direction.
04 — Creative Systems
The frameworks, tools and processes that make better creative easier to produce consistently, without reinventing the wheel every week.
05 — Team Development
Hands-on coaching and collaboration that gives your internal team the confidence, context and tools to carry the work forward.
A Few Case Study Highlights
I believe it is the role of a strategist to lead from the front and be the bridge that inspires and nurtures the best out of those around them, building partnerships with clients by providing holistic strategic vision and leadership, creating strong client relationships to identify opportunities for global and local B2B and direct-to-consumer brands. In short, understanding what keeps them awake at night, and what get them out of bed in the morning.
WebbdesignUI/UX, Brand Design
Sprida
Shaping and designing the full visual brand identity for the startup, launching the business with an established brand position and GTM strategy.
Brand & Social Media Strategy
Dogfather
Establishing a brand narrative, visual identity and social media strategy, collaborating with the founder and external partners to launch and market.
30-day Social Media Optimization
Changdobels
Redefining the creative strategy to activate the premium local brand and coaching internal teams to discover, design and present new commercial ideas.
GTM Social Media Strategy
Lalaplants
Leading the launch, social media, campaign and GTM strategy of the startup, evoking the scientific nature of the brand.
How I work
I don't believe in handing over a strategy and disappearing.
01 — Diagnose
We identify what's holding the brand back, from positioning and creative direction to social, content and internal processes.
02 — Define
We create the strategic and creative framework: what the brand stands for, how it should show up and what your team actually needs to execute it.
03 — Build
We turn the strategy into practical systems, creative concepts, content frameworks and tools your team can use immediately.
04 — Embed
I work alongside your team as they put it into practice, challenging, directing and coaching where needed until the thinking becomes part of how you work.
The goal isn't to create another dependency. It's to build capability.
Working With Leading Brands
Over ten years of creative direction, brand strategies, activations and campaigns.
Why Wême?
Because your brand shouldn't need an agency to function.
The digital landscape moves quickly. New platforms emerge, customer behaviour changes and the volume of content expected from brands continues to grow. Yet many businesses respond by adding more external partners, more production and more layers between the brand and the people actually running it. The result can be a lot of activity without enough ownership. I believe there is another way.
Wême sits between doing everything yourself and outsourcing completely. I bring senior strategic thinking, creative direction and commercial perspective into your business, then work closely with your team to build the capability to carry it forward. I give you the strategy, the system and build your team's ability to execute it.
I don't believe in handing over a strategy and disappearing. And I don't believe in making myself indispensable. I believe the best consultancy leaves the client stronger than it found them. That means clearer strategy. Better creative decisions. Stronger internal processes. And a team that knows how to keep building.