Digital Creative Consultancy
We design premium digital brands. Then train your team to run them.
Brand Strategy / Social Media / Creative Direction
Social media isn't a content problem. It's a brand problem.
When the product is premium but the digital experience doesn't feel that way, customers notice. Your social presence should do more than fill a feed. It should build recognition, trust and a reason to come back.
Founder, Mathilda Ljungberg
What We Do
Wême Studio is a digital creative consultancy for ambitious e-commerce brands.
We work with founders, marketing leaders and in-house teams to turn creative ambition into a clear, commercially grounded digital strategy.
Rather than becoming another layer of execution, we step in where your team needs senior creative thinking, structure and direction. We define the strategy, build the systems and establish the creative framework your brand needs to grow.
And then we make it yours.
Through hands-on consulting and ongoing coaching, we work alongside your team as they put the strategy into practice. You gain the thinking, tools and processes to create stronger work internally, make better decisions and build a brand that doesn't depend on an agency to keep moving.
The goal isn't to make you dependent on us. It's to make you better without us.
Your digital storefront should work as hard as your product does.
We bring together e-commerce strategy, digital design and technology to create a digital experience that is clear, considered and built around how people actually buy.
From visual direction and UX/UI to headless architecture, SEO and AI-enabled workflows, we help you build the foundations for a faster, more effective e-commerce operation.
And we don't just hand over the blueprint. We help your team understand how to use it.
Our Ecommerce Services
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E-commerce Strategy
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Web Design & UX/UI
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Headless Architecture
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Visual Identity
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Branding
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SEO Optimisation
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AI Strategy
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Automated Workflows
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Build a social presence your customers recognise. And your team knows how to run.
Social media works best when it is rooted in the brand and created from within the business. But without a clear creative framework, even strong teams can end up producing content reactively, inconsistently and without a clear commercial purpose.
We establish the strategy, creative direction and systems behind your social presence, then work alongside your team to put them into practice. From content frameworks and planning to paid social, creative optimization and influencer strategy, we connect brand thinking with the day-to-day decisions that drive performance.
You don't just leave with a strategy. You leave knowing what to do with it.Our Social Media Services
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Social Media Strategy
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Social Media Planning
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Creative Direction
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Paid Social & Performance
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Creative Optimisation
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Brand Concepts
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Visual Identity
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Content Frameworks
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Influencer Strategy
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Social Media Coaching & Integration
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A premium product deserves a brand with a point of view. We build the strategic and visual foundations that make a brand recognizable, relevant and consistent across every touchpoint.
From positioning and messaging to visual identity and brand systems, we turn what makes your business different into a brand your customers can understand, remember and connect with. And rather than creating a brand book that sits on a shelf, we build a living framework your team can actually use.
Our Brand Services
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Brand Strategy
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Brand Positioning
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Visual Identity
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Communication Strategy
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Tone of Voice
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Messaging
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Brand Guidelines
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Asset Systems
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Concept Development
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Graphic Design
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Great creative shouldn't depend on guesswork. We connect creative ambition with commercial purpose. Whether you're developing a seasonal campaign, launching a product or building your everyday content ecosystem, we establish the creative concept, direction and production framework needed to make the work distinctive and effective.
From moodboards and creative briefing to shoot direction, talent and production planning, we help your team turn an idea into a cohesive visual world. We build the creative engine. Then we show your team how to keep it moving.
Our Creative Services
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Creative Direction
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Campaign Concepts
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Creative Production
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Shoot Direction
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Talent & Influencer Direction
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Production Team Sourcing
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Moodboards & Creative Briefing
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Production Planning
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How We Work
01
Diagnose We look at your brand, digital presence, customer journey and current ways of working to identify where creative and commercial performance are being lost.
02
Define We establish the strategic and creative framework: positioning, visual direction, content principles, priorities and the systems your team needs to execute consistently.
03
Build We work alongside your team to put the strategy into practice, developing the tools, processes and creative systems needed to make it operational.
04
Coach We work alongside your team to put the strategy into practice, developing the tools, processes and creative systems needed to make it operational.
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Own We work alongside your team to put the strategy into practice, developing the tools, processes and creative systems needed to make it operational.
Better Creative
Greater Ownership
Sustainable Growth
Clearer strategy. Stronger creative. Better decisions.
Your team understands the system, not just the deliverables.
Build capabilities that continue working long after the consultancy ends.
We don't build brands that depend on us.
We build teams that know what to do next.
Why Wême?
Because your brand shouldn't need an agency to function.
The digital landscape moves quickly. New platforms emerge, customer behaviour changes and the volume of content expected from brands continues to grow. Yet many businesses respond by adding more external partners, more production and more layers between the brand and the people actually running it. The result can be a lot of activity without enough ownership. We believe there is another way.
Wême sits between doing everything yourself and outsourcing completely. We bring senior strategic thinking, creative direction and commercial perspective into your business, then work closely with your team to build the capability to carry it forward. We give you the strategy, the system and build your team's ability to execute it.
We don't believe in handing over a strategy and disappearing. And we don't believe in making ourselves indispensable. We believe the best consultancy leaves the client stronger than it found them. That means clearer strategy. Better creative decisions. Stronger internal processes. And a team that knows how to keep building.
Work
Sprida
Brand / Creative / Webb Design
Digital home and visual identity for the new startup advertising platform Sprida.
Dogfather
Brand / Creative / Webb Design
Digital home and visual identity for the new startup advertising platform Sprida.
Changdobels
Brand / Creative / Webb Design
Digital home and visual identity for the new startup advertising platform Sprida.
Lala.plants
Brand / Creative / Webb Design
Digital home and visual identity for the new startup advertising platform Sprida.
From an early concept to a final frame, Mathilda Ljungberg works across art direction, film, photography, digital and brand storytelling - building creative worlds that connect strategy with culture, craft and feeling.
Her career has moved between social media, fashion, beauty, creative production and global brand building. Before founding Wême Studio, she led global creative content at SACHAJUAN, shaping creative direction and storytelling across more than 30 international markets and leading productions across Stockholm, London, Paris and Copenhagen.
Today, she works with brands, founders and creative teams to develop ideas with a clear point of view - combining strategic thinking with hands-on art direction, production and a deep understanding of how creative work lives across platforms and audiences.
With a background in Fashion Management and Textiles, Mathilda is drawn to craftsmanship, materiality, design and the details that give an idea its character.
Originally from Sweden, with experience across Stockholm, Paris, Copenhagen, and London, she believes the strongest brands are not only desired, but remembered - built at the intersection of vision, relevance, and creativity.
ABOUT
MATHILDA LJUNGBERG
CASE: SACHAJUAN
IN-HOUSE Social Media STRATEGY and Content Optimization
During her in-house role at SACHAJUAN, Mathilda developed and implemented social media strategies focused on creative direction, content optimization, and community growth. Through targeted content concepts, visual frameworks, and continuous experimentation, the brand strengthened its identity on social platforms while generating substantial organic growth across key engagement metrics, including reach, interactions, and audience growth on TikTok.
BRAND STRATEGY
Case Study: Social Growth & Content Strategy
CASE: SACHAJUAN
IN-HOUSE Social Media STRATEGY and Content Optimization
During her in-house role at SACHAJUAN, Mathilda developed and implemented social media strategies focused on creative direction, content optimization, and community growth. Through targeted content concepts, visual frameworks, and continuous experimentation, the brand strengthened its identity on social platforms while generating substantial organic growth across key engagement metrics, including reach, interactions, and audience growth on TikTok.
Social Growth & Content Strategy
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Embedded Consultancy
Long-term creative & strategic partnership
For brands who need
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Continuous creative direction
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Strategic leadership
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Ongoing content & system development
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Deep integration with their team
This model is
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Fully customized
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Flexible in time & scope
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Scalable as your business grows
In-house creative & strategy specialists - delivered through our studio.
WAYS OF WORKING
Two Ways to Work Together
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MVP Packages
Fast, clear, accessible starting points. Our MVP packages are built for brands who want concrete results without complexity.
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Immediate creative improvement
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Clear deliverables
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Fast momentum
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Low friction onboarding
These are:
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Fixed-scope
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Clearly priced
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Easy to start
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Easy to understand
Perfect for:
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Testing collaboration
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Improving social media quality
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Defining creative direction
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Building content structure
Our Process
Observation, Insight, Perspective, Direction
We start by deeply understanding:
Your product
Your brand
Your audience
Your team
Your current workflow
From there we:
Identify creative gaps
Spot brand potential
Optimize content structure
Improve production systems
Design clear direction
So your marketing becomes:
More intentional
More relevant
More effective
Service Packages
Social Media and Content Optimization
Are you working with social media and content production, posting to your accounts every week while still not seeing any results? Many brands produce content, but fall on platform optimization. With the “Social Media & Content Optimization” package, we help you analyze your content and optimize your existing content to social media platforms. The goal is not rebuilding brand strategy, but to redefine formats, and explore value in current assets.
This includes:
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10 x Instagram Post / month
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10 x Instagram Story / month
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Content optimization
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Feed architecture
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Tone of voice & verbal identity
INSIGHTS
Marketing In The Age Of Creative Intelligence
Marketing is no longer difficult because tools are complex. It is difficult because everyone now has access to the same platforms. As the supply of content increases, expectations rise. Winning brands are not simply producing more content. They are building creative intelligence - combining cultural understanding, strategic clarity, and operational structure.
SIGNATURE ENGAGEMENTS
Strategic Engagements for Specific Business Challenges
Each engagement addresses a specific challenge brands commonly face—from social media performance and creative direction to brand positioning and marketing operations.
The goal is to provide strategic clarity, actionable frameworks, and practical solutions that create long-term impact.
Most Popular Starting Point
30-Day Social Media Reset
For brands producing content without seeing meaningful social media growth.
This engagement restructures existing assets into a platform-native content strategy designed to strengthen presence, improve engagement, and create greater value from content already being produced.
EMBEDDED PARTNERSHIP
Long-Term Strategic Partnership
Mathilda works as an embedded creative and strategic partner inside your organization, collaborating closely with founders, leadership teams, and internal marketing departments. By working close to the product, the team, and everyday decision-making, it becomes possible to move faster,
Most Popular Starting Point
Whether you need strategic clarity, creative direction, or long-term collaboration, we’d be happy to explore how Wême Studio can support your brand.
