Your strategic creative partner for a holistic future. I help impact-driven teams build captivating brands.
MATHILDA LJUNGBERG
Brand Strategy / Social Media / Creative Direction
LATEST
PROJECTS
Sprida
Dogfather
SACHAJUAN (inhouse)
Clarity creates better creative. Better creative creates better brands.
I help translate the bigger brand idea into the decisions your team makes every day: what you say, what you create, how you show up and where you should focus.
MEET MATHILDA
I'm an independent creative strategist and consultant with nearly a decade across fashion, beauty and e-commerce, including three years leading global creative across 30+ markets. Today, I work directly with founders and in-house teams to sharpen the thinking behind the brand, raise the creative standard and build the structure to keep it moving.
Not an agency. Not an extra layer. A senior creative partner when you need one.
Before founding Wême
I led global creative content at SACHAJUAN, working across brand, social, digital and creative production in 30+ markets. From global rebrand and creative direction to content systems, campaigns and market implementation, I worked closely with CEO and founder Sacha Mitic to translate brand ambition into work that could actually move across markets.
Product Photography & Editorial Content
Live Show Production & Event Experience
Original Brand Mini-documentary Series
Social Media Strategy and Content Production
A FEW CASE STUDY HIGHLIGHTS
WebbdesignUI/UX, Brand Design
Sprida
Shaping and designing the full visual brand identity for the startup, launching the business with an established brand position and GTM strategy.
Brand & Social Media Strategy
Dogfather
Establishing a brand narrative, visual identity and social media strategy, collaborating with the founder and external partners to launch and market.
30-day Social Media Optimization
Changdobels
Redefining the creative strategy to activate the premium local brand and coaching internal teams to discover, design and present new commercial ideas.
GTM Social Media Strategy
Lalaplants
Leading the launch, social media, campaign and GTM strategy of the startup, evoking the scientific nature of the brand.
WHY ME?
Senior thinking, without the agency layers. Direct access to the person doing the thinking, directing the work and working alongside your team. Hands-on, not handed over. Strategy is only useful when it changes what happens in practice. Built to stay with you. The systems, thinking and capability become part of your team, not something you have to keep outsourcing.
WHAT I BRING INTO THE BUSINESS
Strategy Brand positioning, creative strategy, social strategy and the priorities that give your team a clearer direction.
Creative Direction From campaign concepts and visual worlds to content, shoots and digital experiences, I turn strategy into creative that people can actually see and feel.
Systems Creative frameworks, content systems, workflows and tools that make better work easier to produce consistently.
Capability Hands-on collaboration and coaching that gives your internal team the confidence and context to carry the work forward.
One senior partner. Different problems. One connected approach.
Ready to amplify your impact?
Together, we’ll clarify your mission and build a captivating brand through strategic, holistic creative. Reach out today, and let’s co-create your future.
Why Wême?
Because your brand shouldn't need an agency to function.
The digital landscape moves quickly. New platforms emerge, customer behaviour changes and the volume of content expected from brands continues to grow. Yet many businesses respond by adding more external partners, more production and more layers between the brand and the people actually running it. The result can be a lot of activity without enough ownership. I believe there is another way.
Wême sits between doing everything yourself and outsourcing completely. I bring senior strategic thinking, creative direction and commercial perspective into your business, then work closely with your team to build the capability to carry it forward. I give you the strategy, the system and build your team's ability to execute it.
I don't believe in handing over a strategy and disappearing. And I don't believe in making myself indispensable. I believe the best consultancy leaves the client stronger than it found them. That means clearer strategy. Better creative decisions. Stronger internal processes. And a team that knows how to keep building.