Independent Creative Consultancy

Founded by Mathilda Ljungberg

Designing premium digital brands. Then train your team to run them.

Brand Strategy / Social Media / Creative Direction

Clarity creates better creative. Better creative creates better brands.

The gap between a great brand and a great digital presence? Usually, it's not ambition. It's translation. You know your product. You know your customers. You know what you want the brand to become. But translating that vision into what your customers actually see, feel and experience every day is where things get complicated.

That's where strategy, creative direction and the right systems come together. Wême turn the vision into something your team can actually build.

Mathilda Ljungberg

Independent senior creative strategist with over ten years experience leading brand, creative strategy and design for global clients and businesses. I help your existing team become better, more strategic and more self-sufficient.

I work with founders, business leaders and in-house teams to turn creative ambition into a clear, commercially grounded digital strategy. I define brands, transform businesses and design innovative customer experiences for global brands.

Rather than becoming another layer of execution, I step in where your team needs senior creative thinking, structure and direction. I define the strategy, build the systems and establish the creative framework your brand needs to grow.

And then I make it yours.

Through hands-on consulting and ongoing coaching, I work alongside your team as they put the strategy into practice. You gain the thinking, tools and processes to create stronger work internally, make better decisions and build a brand that doesn't depend on an agency to keep moving.

The goal isn't to make you dependent on me. It's to make you better without me.

Your digital storefront should work as hard as your product does.

I bring together e-commerce strategy, digital design and technology to create a digital experience that is clear, considered and built around how people actually buy.

From visual direction and UX/UI to headless architecture, SEO and AI-enabled workflows, I help you build the foundations for a faster, more effective e-commerce operation.

And I don't just hand over the blueprint. I help your team understand how to use it.
Ecommerce Services

E-commerce Strategy

Web Design & UX/UI

Headless Architecture

Visual Identity

Branding

SEO Optimisation

AI Strategy

Automated Workflows
Build a social presence your customers recognise. And your team knows how to run.

Social media works best when it is rooted in the brand and created from within the business. But without a clear creative framework, even strong teams can end up producing content reactively, inconsistently and without a clear commercial purpose.

I establish the strategy, creative direction and systems behind your social presence, then work alongside your team to put them into practice. From content frameworks and planning to paid social, creative optimization and influencer strategy, I connect brand thinking with the day-to-day decisions that drive performance.

You don't just leave with a strategy. You leave knowing what to do with it.
Social Media Services

Social Media Strategy

Social Media Planning

Creative Direction

Paid Social & Performance

Creative Optimisation

Brand Concepts

Visual Identity

Content Frameworks

Influencer Strategy

Social Media Coaching & Integration
A premium product deserves a brand with a point of view. I build the strategic and visual foundations that make a brand recognizable, relevant and consistent across every touchpoint.

From positioning and messaging to visual identity and brand systems, I turn what makes your business different into a brand your customers can understand, remember and connect with. And rather than creating a brand book that sits on a shelf, I build a living framework your team can actually use.
Brand Services

Brand Strategy

Brand Positioning

Visual Identity

Communication Strategy

Tone of Voice

Messaging

Brand Guidelines

Asset Systems

Concept Development

Graphic Design
Great creative shouldn't depend on guesswork. I connect creative ambition with commercial purpose. Whether you're developing a seasonal campaign, launching a product or building your everyday content ecosystem, I establish the creative concept, direction and production framework needed to make the work distinctive and effective.

From moodboards and creative briefing to shoot direction, talent and production planning, I help your team turn an idea into a cohesive visual world. I build the creative engine. Then I show your team how to keep it moving.
Creative Services

Creative Direction

Campaign Concepts

Creative Production

Shoot Direction

Talent & Influencer Direction

Production Team Sourcing

Moodboards & Creative Briefing

Production Planning

Where The Story Begins

After spending the past ten years working across fashion, beauty and e-commerce, from building digital brands and social strategies to leading global creative for a premium beauty brand across 30+ markets, I started noticing the same problem from the inside. The vision was there. The ambition was there. The understanding that something needed to change was there. But the road between the vision and the execution was often foggy.

Brands were investing in great products, talented people and external creative partners, without always building the internal clarity and capability to keep that momentum going themselves. So I built Wême Studio to bridge that gap. I work alongside founders, marketing leaders and in-house teams to sharpen the strategy, raise the creative standard and build the systems behind it. Through ongoing coaching, I stay close enough to make sure the thinking actually becomes part of how the team works.

Because the goal was never to become another agency you depend on. The goal is to make you better at building your brand yourself.

- Founder, Mathilda Ljungberg

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Why Wême?

Because your brand shouldn't need an agency to function.

The digital landscape moves quickly. New platforms emerge, customer behaviour changes and the volume of content expected from brands continues to grow. Yet many businesses respond by adding more external partners, more production and more layers between the brand and the people actually running it. The result can be a lot of activity without enough ownership. I believe there is another way.

Wême sits between doing everything yourself and outsourcing completely. I bring senior strategic thinking, creative direction and commercial perspective into your business, then work closely with your team to build the capability to carry it forward. I give you the strategy, the system and build your team's ability to execute it.

I don't believe in handing over a strategy and disappearing. And I don't believe in making myself indispensable. I believe the best consultancy leaves the client stronger than it found them. That means clearer strategy. Better creative decisions. Stronger internal processes. And a team that knows how to keep building.

A Few Case Study Highlights

I believe it is the role of a strategist to lead from the front and be the bridge that inspires and nurtures the best out of those around them, building partnerships with clients by providing holistic strategic vision and leadership, creating strong client relationships to identify opportunities for global and local B2B and direct-to-consumer brands. In short, understanding what keeps them awake at night, and what get them out of bed in the morning.

WebbdesignUI/UX, Brand Design

Sprida

Designing the full visual brand identity for the startup, launching the business with an established brand position and GTM strategy.

Brand & Social Media Strategy

Dogfather

Establishing a brand narrative, visual identity and social media strategy, collaborating with the founder and external partners to launch and market.

30-day Social Media Optimization

Changdobels

Redefining the creative strategy to activate the premium local brand and coaching internal teams to discover, design and present new commercial ideas.

GTM Social Media Strategy

Lalaplants

Leading the launch, social media, campaign and GTM strategy of the startup, evoking the scientific nature of the brand.

Previous In-house Experience

Before founding Wême, I led global creative content at SACHAJUAN. Within 3 months, I secured CEO buy-in for a new D2C creative strategy and led a global rebrand across creative direction, visual identity, brand guidelines, content systems, social media and multi-market implementation across 30+ markets within UK, EMEA, US, and Asia.